Hello! I go by Rachel or my Japanese name, Yoko, and I’m a half-Japanese girl who loves both America and Japan as my home countries. I started my business at the very beginning of 2024 at 23-years-old, and I'm currently living in the US! I return to Japan every year for a few months to visit my family and hang out with friends, but if I spend too long in one country I always end up missing the other one and get homesick.😭

The Power of Kawaii, or "Cuteness"

Ever since my first visit to Tokyo where I visited Harajuku as a child, I have been obsessed with the kawaii aesthetic. It's sweet, cute, feminine, and brightens anything it touches, whether it be fashion, food, or (of course) candles.

I'll never pass up an opportunity to wear something pink or pastel with ruffles or frills, or stop for a moment to squeeze a cute plushie at the store. Living my life surrounded by kawaii things is what makes me happy, and I want to be able to share this happiness with others by making something that not only brings you joy when you see it, but fills your entire room with a sweet aroma.

How it Started

If you’ve been to Tokyo or seen social media posts of big cities in Japan, you might’ve seen taiyaki and other types of fun street food. I’ve been to Harajuku many times since I was 12 year old, and there’s always so much delicious food to try in Shibuya including kawaii-themed parfaits and milkshakes.

Cute parfaits are commonly served at trendy Japanese cafes and have things like Sanrio characters and other adorable designs on top. Parfaits are one of my favorite things to order when I'm in Japan, so when I saw online candlemakers whipping their wax into whipped cream on top of candles, I had to try it myself!

A problem I ran into is that I couldn’t find candles scented like Japanese street food, and even plain scents that I purchased, like yuzu, simply did not smell like yuzu at all! Time and time again I was disappointed.

So, I decided to create completely original scents that smell as accurate as possible to the real thing. Right now, I only have three: Adzuki Taiyaki, Yuzu Candy, and Sakura Ramune, but I’d love to make even more fragrances for my candles in the future!

Thank you so much for reading, let's enjoy the kawaii lifestyle together!